This is an outdated version published on 2024-08-06. Read the most recent version.

MINING STRATEGY IN INCREASING CHOCOLATE MUSHROOM CULTURE PRODUCTION ON (USAHA MATAHARI JAMUR DI DESA PAROMBEAN KABUPATEN ENREKANG)

Authors

  • Arnelin Anggraini Faculty of Economics and business, Makassar State University
  • Agus Syam Faculty of Economics and business, Makassar State University
  • Asmayanti Faculty of Economics and business, Makassar State University
  • Nur Halim Faculty of Economics and business, Makassar State University
  • Andika Isma Faculty of Economics and business, Makassar State University

Keywords:

Development Strategy, SWOT Analysis, Increase Production, Sun Fungi.

Abstract

This research aims to find out the development strategy in increasing the production of cultivation of chocolate squid mushrooms (pada usaha matahari jamur di Desa Parombean Kabupaten Enrekang). The research method used through qualitative descriptive research using methods of data collection through observations, interviews and documentation of an object of research which will then be analyzed using SWOT analysis. Through interviews with stakeholders in the Sun Fungi enterprise in Parombean Village Enrekang district, the conclusion drawn based on the current conditions, the sun fungi business in Parobean village Enrekange district is in the first quarter, showing that the company is experiencing a very favourable situation. The strategy that can be applied to the Sun mushroom enterprise in Parombean Village Enrekang district in terms of Quadrant I is aggressive strategy.

References

Affandi, M. R. (2020). The influence of the addition of peppermint as a plant medium on the growth and production of the Pleurtous Ostreatus mushroom (Doctoral Dissertation, Universitas Muhammadiyah Jember).

Anggriani Ratih. (2019). Strategy for the Development of the Business of the White Mushroom Through Swot Analysis Revised From the Islamic Economy (Studi Pada Petani Jamur Tiram Di Desa Lubuk Sahung Kecamatan Sukaraja Kabupaten Seluma). Skripsi, Islamic State University of Bengkulu.

Amir Nurjannah, Awaluddin Yunus, Muh. Ichwan Kadir, Syamsinar, A. Susilawati Hardiani. (2022). Strategy for the Development of the White Mushroom Mushrooms Enterprise in the Balance Village of Balance District of Maros (Studi Kasus Kelompok Wanita Tani Simbang Sejahtera). Skripsi, Islamic State University Alauddin Makassar.

BPS Vegetable Plant Production Data for 2020. Accessed on December 24, 2021. http://bps.go.id Bakri, S. (2020). The Effect of Giving Liquid Organic Fertilizer of Aegle Marmelos on Productivity of Chocolate Mushroom Mushrooms (Pleurotus Ostreatus). Binomial, 3(1), 26-38.

Blank, Steven, & Bob Dorf. (2020). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. Wiley. Budiyanto, A., & Susanto, D. (2023). Strategy Management: Concepts, Theories, and Applications. Jakarta: Erlangga publisher.

Ceci, S. J., & Kail, R. (2024). The Role of Individual Differences in Knowledge and Skill Acquisition. Child Development, 95(2), 385-407.

Creswell, J. W. 2018. Research design: Qualitative, quantitative, and mixed methods approaches. Thousand Oaks, CA: Sage Publications.

Department of National Education, (2012), Dictionary of Indonesian Language: Language Center, Jakarta: Gramedia Main Library, h. 1340 Ebert, R. J., & Griffin,R. W. (2014). Business Introduction.

Haryanto, A. (2018). Defence of the Republic of Indonesia: Concepts, Doctrines, and Strategies. Yogyakarta: Student Library.

Hastuti, princess, dkk. (2023). Blended Learning Development of Employees to Improve Knowledge and Future Working Behavior. Journal of Management and Business, 20(2), 234-245.

Hisrich, Robert D., Michael P. Peters, and Dean A. Shepherd. (2020). Entrepreneurship. McGraw-Hill Education. Kotler, P., & Keller, K. L. (2016). Marketing Management. Upper Saddle River, NJ: Pearson Prentice Hall Larasati, Dyah Ayu, Dkk. (2019). Impact of the Just in Time System (JIT) Application on Production Efficiency in the Automotive Industry.

Machfudi, A. S., and H. Hendrawan. (2021). Cultivation of Mushroom Mushrooms as a Business Opportunity (Studi Kasus Puslit Biologi Lipi). Community Development Journal: Journal of Public Service, 2(1), 127-135.

Mole, G. 2023. Qualitative Research Methods: A Practical Guide.

Moleong, L. J. (2020). Qualitative Research: Paradigms, Methodologies, and Applications. Jakarta: Kencana Prenada Media Group. Teenagers in Rosdakarya: Bandung.

Nur’azkiya Luthfi, Suhaeni, & I Putu Eka Wijaya. (2020). Agribusiness Development Strategy of Merang Fungi in Karawang District of West Java Province.

Neuman, W. L. (2022). Social Research Methods: Qualitative and Quantitative Approaches. Pearson. Nurhayani, SE, Msi, (2015). “Analysis of the Role of the Sub-Sector of Food Plants in the Economic Development of the Region”. Journal of Economics and Business, Vol.10, No. 01 H. 2.

Ogari, P. A. O. A., and R.A. Ayuni. (2019). Strategy for the Development of Usahatani Mushroom Tiram in Baturaja Eastern district of Ogan Komering Ulu. Jasep, 5(2), 1-5. Script. (2015). Rural Agribusiness Development Guidelines. Jakarta: Ministry of Agriculture.

Practice, Y.H. (2021). Social and Economic Factors of Farmers' Mushrooms. Agribusiness Journal, 7(2), 1-6.

Raharjo, B., & Haryadi, P. (2022). Comparison of Capitalist, Socialist, and Mixed Economic Systems in Management of Production Factors. Journal of Economic Studies, 22(1), 1-18.

Handcuffs, F. (2015). SWOT Analysis: Theory and Applications. Jakarta: PT Gramedia Main Library.

Rezky Fatma Goddess; Purwaka Hari Prihanto; Jaya Kusuma Edy, (2016). “Analysis of Labour Absorption in the Agriculture Sector in the West Jabung District”. Journal of Resource Economics and Environment, Vol. 5. No.1, H. 2. Rini, A. D., & Amaliyah, A (2019). Agriculture and Agribusiness Economics Journal, 3(2), 311–324. https://doi.org/10.21776/ub.jepa.2019.003.02.8 Rozalinda, F. (2017). Shariah Economy (Prinsip Dan Implementasinya Pada Sektor Keuangan Syariah). Saiman, Leonardus. (2015). Entrepreneurship. Salemba Four: Jakarta Sari, T. E., Purnomo, D. L., & Busyro, M. (2023). Business Development Strategy on Startup Companies in the Digital Era. Journal of Management and Entrepreneurship LPPM Muhammadiyah University of Surakarta, 8(1), 1-12.

Setyawati, I.D., & Rahayu, S.P. (2021). Potential and Challenges of Tiram Mushroom Enterprise in Malang District. Agrotechnology Journal, 12(2), 223-232.

Setyowati, D., & Suyanto, B. (2020). Nutritional content and benefits of plum mushrooms (Pleurotus ostreatus) as a functional nutrient. Journal of Nutrition and Food, 15(1), 67-74.

Strauss, A., & Corbin, J. M. (2015). Basic Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Sage Publications.

Sugiyono, D. (2017). Quantitative, Qualitative, and Combined Research Methods. Alphabet. Sugiyono. (2023). Qualitative Research Methods: A Comprehensive Analysis. Alphabet, Bandung.

Suryana. (2015). Entrepreneurship: Practical Guidelines, Tips and Towards Success. Revised edition. Jakarta: Publisher of PT. Salemba Four Patria. Tahir Rahmawati. (2021). Agribusiness Development Strategy for Increasing Production in Suppa Chairs in Pinrang District. (Skripsi, Universitas Negeri Makassar).

Widodo, A., & Secretary, D. (2020). Business Strategy and Policy. Jakarta: PT Gramedia Library Willig, C. (2017). Qualitative research. Oxford, UK: Oxford University Press. Willig, C. (2018). Qualitative research in psychology: A practical guide. Thousand Oaks, CA: Sage Publications.

Downloads

Published

2024-08-06

Versions

Issue

Vol. 1 No. 10 (2024): September

Section

Articles

License

Copyright (c) 2024 NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.