EFFECTIVENESS AND IMPORTANT ROLE OF QRIS IN PAYMENT SYSTEMS FOR ENTREPRENEURSHIP MARKETING
Keywords:
Effectiveness, QRIS, payment system, marketing, entrepreneurshipAbstract
This study aims to examine the effectiveness and important role of QRIS in the payment system and its impact on entrepreneurial marketing strategies. QRIS is a simplified QR code-based payment standard that facilitates digital transactions and facilitates the integration of various payment platforms. This study analyzes how QRIS contributes to increasing customer accessibility, accelerating the transaction process, and expanding market reach for business actors, especially MSMEs. In addition, QRIS allows the collection of transaction data that supports the implementation of more targeted and efficient marketing strategies. The findings show that the use of QRIS also increases customer loyalty through digital promotions such as cashback and discounts, as well as strengthening brand awareness. Overall, this study confirms that QRIS is not only a payment tool, but also a catalyst for entrepreneurial growth in the digital era.
References
Aji, D. S., Setiawan, Z., Butarbutar, D. J. A., Huanza, M., & ZA, S. Z. (2023). The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(4), 1417-1422.
Fauziah, I., Yuliyanti, D., Maula, N. S., & Destiana, R. (2024). The Influence of Perceived Convenience, Perceived Usefulness, and Perceived Risk on the Use Of QRIS to Increase MSMEs Income. International Journal of Business, Law, and Education, 5(2), 1689-1701.
Hidayah, N., Ridwan, A., Prihandoko, N. D., & Nurhani, N. (2023). Factors Affecting MSMEs in Using QRIS and Electronic Data Capture (EDC) as a Cashless Payment Method: Evidence from Sorong City, Southwest Papua. International Journal of Business Studies, 7(3), 157-168.
Noviarita, H., Kurniawan, M., Syahid, M., & Khairuman, A. (2019, November). The Optimization Qardh Function Based On Grameen’s Bank And Ziswaf’s Productive And That The Influence Towards Indonesian Islamic Banks Profitablity. In The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia.
Nisa, S., & Adinugraha, H. H. (2024). The Effectiveness of the Implementation of the Quick Response Code Indonesia Standard (QRIS) Payment System for MSMEs. Journal of Economics, Management, Accounting and Computer Applications, 1(1), 34-39.
Pattynama, F. M., Santoso, H. A., Miarsa, F. R. D., & Pribadi, T. (2024). LEGAL PROBLEMS FOR QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) USERS IN ONLINE PAYMENT TRANSACTIONS. ANAYASA: Journal of Legal Studies, 2(1), 44-55.
Pramudianti, M., Hendrawati, E., & Abidin, K. (2023). THE EFFECTIVENESS OF USING QRIS TECHNOLOGY ON TAX COLLECTION: STUDY ON REGISTERED SMEs AT KPP KARANGPILANG SURABAYA. International Journal of Social and Management Studies, 4(6), 62-66.
Pratiwi, A. (2022). The Effectiveness of the Implementation of the Indonesian Standard Quick Response Payment System (QRIS) on MSMEs in Banten. Review of Accounting and Taxation, 1(02), 93-99.
Prawitasari, D., Badiani, F. D., Rachmawati, S. D., Ningrum, F. P., & Mufidah, N. L. (2024). QRIS IN INDONESIA: A COMPREHENSIVE LITERATURE REVIEW ON ADOPTION, CHALLENGES, AND OPPORTUNITIES. REVENUE: Jurnal Manajemen Bisnis Islam, 5(1), 91-102.
Rachman, A., Julianti, N., & Arkoyah, S. (2024). Challenges and Opportunities for QRIS Implementation as a Digital Payment System in Indonesia. EkBis: Jurnal Ekonomi dan Bisnis, 8(1), 1-13.
Rafferty, N. E., & Fajar, A. N. (2022). Integrated QR payment system (QRIS): cashless payment solution in developing country from merchant perspective. Asia Pacific Journal of Information Systems, 32(3), 630-655.
Rahmayati, R., Mujiatun, S., Nasution, Y. S. J., Muhklis, M., & Ismal, R. (2023). Preferences and Perceptions of MSME Entrepreneurs Towards Islamic Banking QRIS Products and Services in the City of Medan Post COVID 19 era. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(5), 13.
Rettobjaan, V. F. C., Widnyani, N. M., & Richadinata, K. R. P. (2023). The Influence of the Qris Payment System on Business Performance Denpasar City MSMEs. Journal of Economics and Public Health, 2(4), 155-162.
Safitri, A., Sari, R. N., Zenita, R., & Khoiriyah, M. (2024, January). THE EFFECT OF THE USE OF SOCIAL MEDIA, DIGITAL PAYMENTS (QRIS) AND DIGITAL MARKETING ON MSME PERFORMANCE. In Riau International Conference on Economics, Business and Accounting (Vol. 1, No. 1, Januari, pp. 126-138).
Siahaan, R. L., Siregar, I., & Sinambela, M. (2023). The Effect of Using QRIS Payment System on Increasing Sales Turnover (Case Study of MSMEs in Deli Serdang Regency). International Journal of Economic, Technology and Social Sciences (Injects), 4(2), 145-149.
Subkhan, F., Maarif, M. S., Rochman, N. T., & Nugraha, Y. (2024). Analysis of MSME’s Financial and Business Improvement Model through Digital Economy Services and Fintech Strategy. Jurnal Aplikasi Manajemen, 22(2), 426-443.
Syahid, M., & Noviarita, H. (2022). THE IMPLEMENTATION OF WORKING CAPITAL FINANCING’S ISLAMIC BANK VIEWED FROM AN ISLAMIC ECONOMICS PERSPECTIVE. Jurnal Tabarru': Islamic Banking and Finance, 5(2), 281-290.
Ujianti, N. M. P., Maharani, N. P. L. K., Indrawan, I. A. K., & Sastradi, I. K. S. C. (2023, December). The effectiveness of using the Quick Response Code Indonesian Standard (QRIS) in buying and sale transactions in the Denpasar Traditional market. In International Conference on “Changing of Law: Business Law, Local Wisdom and Tourism Industry”(ICCLB 2023) (pp. 1191-1199). Atlantis Press.
Ummasyroh, U., Astarina, Y., Riana, D., Muharramah, U., & Africano, F. (2024). Business Development Through The Application Of Financial Technology (Digital Payment) In MSMEs. Asean International Journal of Business, 3(2), 169-181.
Wulansari, K. (2024). The Influence of Digital Literacy on Intention to Use QRIS by Using TAM as the Cashless Paying Method on MSME in Samarinda Seberang District. KnE Social Sciences, 521-537.
.png)
